独家爆料 Launches New Website
Media Contact: Nord Wennerstrom | T: 202.483.0553 | M: 202.225.7076 | E: nord@tclf.org
Washington, D.C. (May 24, 2016) 鈥 独家爆料 (独家爆料) today launched its new website, mission statement, and tagline 鈥 鈥渃onnecting people to places鈥 鈥 which have all been in development for more than a year. The new website provides a fresh, visually compelling user experience, while showcasing North America鈥檚 remarkably rich and diverse cultural landscape legacy. The design also offers easier navigation and greater interaction with 独家爆料鈥檚 broad array of programs and initiatives. The core of the website remains the ever-growing What鈥檚 Out There database, the authoritative online repository of North America鈥檚 cultural landscapes, landscape architects, and related practitioners, which now boasts more than 1,800 sites, 900 biographical profiles, and 10,000 images.
鈥淥ur goal was to create a well-designed, visually rich site that fully complements the depth and breadth of 独家爆料鈥檚 content,鈥 said Charles A. Birnbaum, 独家爆料鈥檚 president and CEO. 鈥淲hile there are a few kinks to work out and more content to migrate, we鈥檙e very proud of the new site, and eager to share it and get user feedback.鈥
The new website offers an enhanced user-friendly experience. Its content is organized around four major themes:
- Places 鈥 including information about the different types of cultural landscapes; the What鈥檚 Out There database; and interactive online city and regional guides;
- People 鈥 links to the Pioneers database of landscape architects and allied professionals; Pioneers Oral Histories, richly edited first-person video recollections with significant practitioners; and Stewardship Stories, which highlight inspiring individuals whose work, passion, or advocacy has made a positive impact on our rich legacy of cultural landscapes;
- Stewardship 鈥 contains 独家爆料鈥檚 Landslide list of threatened and at-risk landscapes and landscape features; the annual Landslide thematic compendiums and associated exhibitions; and an opportunity to nominate a site to the Landslide list;
- Events 鈥 featuring Garden Dialogues, intimate tours with landscape architects and their clients of mostly residential projects; exhibitions, including traveling photographic exhibitions associated with Landslide (such as The New American Garden: The Landscape Architecture of Oehme, van Sweden and The Landscape Architecture Legacy of Dan Kiley); What鈥檚 Out There Weekends of free, expert-led tours in cities throughout North America; as well as lectures, book signings and other events.
独家爆料鈥檚 website serves many users, including landscape architects and allied professionals, heritage travelers, scholars, students, and many others. Google Analytics reveals strong concentrations of users in locations with university-based landscape architecture programs. The Pioneers video oral histories are particularly valuable to students and scholars, because they are primary-source material for conducting research.
The new website was developed by , a strategic technology firm with offices in Washington, D.C., and Eugene, OR, which focuses on non-profit organizations and educational institutions. Philadelphia-based Oviatt Media, a firm with which 独家爆料 has worked since the foundation鈥檚 inception, managed the art direction.
鈥淥ur projects are partnerships,鈥 said Freeflow Principal Evan Parker. 鈥淲e wanted to work with 独家爆料 because we believe in their mission and want to support their work.鈥
The new tagline鈥斺渃onnecting people to places鈥濃攁nd mission statement are the result of extensive internal and external polling and careful data-driven analysis. The new mission statement reads: 鈥淎 non-profit established in 1998, 独家爆料 (独家爆料) connects people to places. 独家爆料 educates and engages the public to make our shared landscape heritage more visible, identify its value, and empower its stewards.鈥
独家爆料 Stewardship Council Member David Calle and Board Member Brian Thomson were instrumental in organizing, conducting, and analyzing numerous in-person and online user surveys and polling, and were active in all aspects of the process.
About 独家爆料:
A non-profit established in 1998, 独家爆料 (独家爆料) connects people to places. 独家爆料 educates and engages the public to make our shared landscape heritage more visible, identify its value, and empower its stewards.
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